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Public Relations

Public Relations


Promoting Who We Are, What We Do and

Why We Matter


Lorna Golson, Chairman

1001 Twilight Drive North Liberty, IA 52317



Public Relations is all about promoting a positive image and building brand loyalty of the American Legion Auxiliary by supporting and promoting the efforts of Goal 5 of the Centennial Strategic Plan and using the variety of public relations materials and resources available online.

National Public Relations Chairman, Brenda Collins of South Carolina offers ideas for all levels of our Auxiliary in the National Programs Action Plan – here are a few:

  1. Member
    • Give an Auxiliary magazine gift subscription to your local library.    





  1. Unit
    • Develop a list of local media contacts for your unit to use.




  1. Department
    • Monitor news coverage to share with department and national leadership.




There are many Public Relations awards for Members, Units and Departments so please check the national website for more information.

In my required reports I will need to answer questions regarding different areas of Public Relations so it would be helpful if you could share this information with me throughout the coming year.

Has your unit been mentioned in local media promotion of mission-related activities? What type of promotions have you received?

Has there been specific social media events sponsored by a unit that broadly spread the brand of the ALA?

What specific activities have you done to work toward Goal 5 of the Centennial Strategic Plan?


Let’s all show President Sharon that we support her theme of Hearts on Fire for Veterans by promoting a positive image and building brand loyalty of the American Legion Auxiliary.

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