American Legion Emblem

Public Relations


Public Relations 2019-2020

“100 Years of Service not Self



Jackie Westover

Public Relations Chairman

1437 Osceola Av

Correctionville, IA  51016



Public Relations promotes who we are, what we do, and why we matter. The actual definition is “communicating our organization’s message at the right time and in the right place to the right audience”. It is the continual management of promoting the American Legion Auxiliary’s image in the most positive manner by focusing on buliding good relations and communication with the public.  Public Realtions is about relationships and about the flow of communication that goes both ways.  Promoting the ALA strengthens our brand and makes us appealing to potential members who will recognize  our common goal of helping veterans, service members, and their families.

What can you do?  Think of the following words – Relationships, Connection, Engagement, Influence, Image, Communication

The American Legion Auxiliary will turn 100 on Nov. 10, 2019. The ALA’s 100th anniversary is a time not only to celebrate the achievements of the last century, but also to look ahead to our next century, whether you’re an individual member or a unit, district/county, or department. A new generation of veterans, servicemembers, and their families will depend on the American Legion Auxiliary.


Even though the digital age is here to stay, positive PR can be achieved in many forms.  Be creative.  By connecting with the public and building a relationship, you can foster a positive image for this organization.  This is a great year to celebrate and promote the Centenial birthday of the American Legion Auxiliary.

Plan your celebrations

If you have not already done so, organize a centennial committee to plan how your unit will

celebrate. Members can also join the American Legion Auxiliary 100th Anniversary Celebration Facebook group at This closed-group forum, a place where members-only can gather to discuss the centennial, is a great resource for ideas on how to observe the ALA’s 100th birthday. Centennial celebration events are perfect opportunities to recruit new members to help us begin our next century of service.

Promote your celebrations

Reach out to your local newspapers, television stations, and radio stations. Designate a

spokesperson for each event to talk to the media. Utilize your unit’s social media accounts and

encourage your members to share the unit’s information and events on their personal social

media accounts.

Ideas for celebrations

Celebrations don’t have to be big. Decide what is appropriate for your unit. Some units may

want a small celebration with a birthday cake. Others may decide to host a festival for the

community. Consider adding a celebration to an event your unit already has planned. There are

several things you can do to commemorate the centennial:


Legion Auxiliary centennial day

Materials to have available at centennial events

All of these publications are available by sending a request to your ALA Department

Headquarters. Visit to see a

listing of contact information.

Social Media Ideas for a Unit

Let’s honor all our Veterans and their families by informing our communities about our 100 years of “Service, not Self” and how we can promote our organization for the next 100 years.

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