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Strategic Planning





Chairman:  Jayne Soppe                                                                                       



Member: Mary Sebben                                                 Member: Kelly Elliott                                             

5515-978-6339                                                               319-981-1195


Member:  Heidi Hromidtko                                            Member: Ann Rehbein                                         

 319-550-0140                                                                515-232-9299


Member: Judy Neal                                                       Member:  Lorna Golson                                  

515-250-1407                                                                 319-931-4759


Parliamentarian:  Fran Kirk



Key Message


The vision of the American Legion Auxiliary Department of Iowa Strategic Plan will make a positive difference in the lives of our veterans, our military and their families.


The Strategic Planning Committee looks forward to continuing our initiatives that we started with the 2014-2015 year and have carried forward each year since then.  This year we will encourage use of the member handbook completed last year as well.


ALA Academy


Members are also encouraged to enroll in the ALA Academy on the National website at


You will need an ID and password to access the academy.  Have your membership number handy and register here:  This ALA Academy gives members an in-depth look at the history of the American Legion Auxiliary as well as teach new and exciting things.


National Program


We follow the lead of the National Programs Action Plan.  Our Centennial Strategic Plan is a work in progress.  We strive to complete initiatives to roll out to you, our members.  To learn more, visit

Five Goals – One Purpose


1.  Enhance Membership Strength

            -Invest in opportunities to attracts, engage and retrain

-Engage and strengthen membership that represents the diversity of our U.S. military

            -Create multiple pathways to serve

            -Excel at communication

            -Expand internal and external alliances

2.  Create an Internal Culture of goodwill

-Enable members at all levels to demonstrate goodwill to internal and external audiences.

-Define, cultivate, sustain and implement best practices to fulfill the ALA’s Core Values

            -Build trust within the American Legion Auxiliary and with the American Legion

3.  Develop Leadership at all Levels

            -Remove barriers for considering and selecting leadership

            -Define and build leadership capacity

            -Invest resources in identifying and developing leadership

            -Reward innovative leadership recruitment and development practices

4.  Strengthen Districts and Units

            -Build Capacity of all districts and units to be effective

            -Optimize mission delivery

            - Support districts and units in the development of their Strategic Plans

- Collaborate with districts and units in developing innovative ways to improve organizational and    financial performance

            -Invest in training at all levels

5.  With the American Legion, Build Brand Loyalty

            -Define our brand identity and promise

            -Build awareness and preference for the American Legion Auxiliary brand

            -Invest in internal and external marketing and communications

            -Recognize brand loyalty and excellence in promoting the ALA brand

Some of our goals for this year include better utilization of Facebook with tags and pictures, e-newsletter, ALA website, Iowa Legionnaire and our meetings and members to increase communication.  We also want to develop a template for this year’s committee Chairmen to complete and utilize their input as well as our Bylaws to enhance Guidelines and Job Descriptions for our Department Chairmen and Committees.  Another goal is to utilize a “postcard” on membership for each Unit, County and District information packet and encourage use of the Member Handbook that is now on our website.


Every ALA member is part of the Strategic Plan as we all work together to contribute to the Iowa American Legion Auxiliary’s solid future of “Honoring our Veterans’ Legacy”.




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